Discovering the Origins of Tangerine Bank: An Overview of Its Name Evolution

Have you ever wondered how Tangerine Bank got its vibrant name? In the world of online banking, one name that continues to deliver reliable services while standing out with a zestful identity is Tangerine Bank. But did you know this bank wasn't always known as Tangerine? Let's explore the history behind its intriguing rebranding and discover how you can utilize its online banking, mobile app, and customer service for your banking needs.

The Early Beginnings: The ING DIRECT Era

Tangerine Bank was not always the orange-themed financial institution that we know today. Before rebranding, it was known as ING DIRECT Canada. A subsidiary of the Dutch-based ING Group, ING DIRECT was launched in Canada in 1997 as a telephone and internet-based bank. No physical branches, no tellers, just convenient online and telephone banking. This innovative approach quickly gained traction, amassing a considerable number of customers.

The Transformation: From ING DIRECT to Tangerine

In November 2012, the Canada-based Scotiabank acquired ING DIRECT Canada. As a part of the acquisition deal, the ING DIRECT name could only be kept for 18 months. This meant a total brand revamp was imminent. Enter the birth of Tangerine in spring 2014. The bank decided on the pleasant and vibrant name ‘Tangerine’ — a name that evokes warmth and stands out in the somewhat monotonous banking industry.

Navigating Tangerine's Online Banking

True to its roots as an online bank, Tangerine offers robust online banking services. Registration is simple and includes setting up security questions and a PIN. Users can navigate their accounts, set up bill payments, transfers, view transaction history, and apply for additional services. More importantly, banking transactions can be done 24/7, a perfect fit for today’s always-on-the-go society.

Using Tangerine’s Mobile App

If you’re more inclined towards banking on your phone, Tangerine has you covered. Their mobile app offers the same conveniences as the online banking interface, and then some. Not only can you manage your regular banking transactions, but the app also offers features such as mobile cheque deposit and the Tangerine Money-Back Credit Card. With a user-friendly interface and secure log-in procedures, banking via Tangerine’s mobile app is both easy and safe.

Contacting Tangerine’s Customer Service

If you prefer a human element to your banking needs or run into complex issues that require assistance, you can call Tangerine's customer service. This team of professionals is available to guide you any time of the day. In addition to their 24/7 phone line, you can also use their Chat function, which is available seven days a week during set hours.

Conclusion: Tangerine, More Than Just a Bank

Tangerine’s evolution from ING DIRECT to its current persona is a symbol of its commitment to continuous transformation to provide excellent banking experiences. Whether through online banking, a mobile app, or calling customer service, Tangerine accommodates various banking preferences. Evidently, Tangerine is more than just a banking institution; it's a vibrant banking partner just a click or call away.